About Us
About us
The brand. The attitude. The story.
Ari Wears is a Mumbai-based D2C clothing brand built for girls who say what they mean — even when they don't say a word. We make bold, graphic tees that do the talking for you.
Founded in 2022 by Akanksha Nautiyal, Ari Wears started with one simple idea: fashion should feel like you. Not like a trend. Not like a filter. Just you — unapologetic, confident, and done with boring basics.
Every tee we drop is designed in-house, obsessed over, and made for the girl who's equally comfortable at a concert, a coffee date, or just existing loudly on the internet. From Y2K baby tees to oversized graphic fits, our collections are made for baddies of all kinds.
What we stand for
Bold by design
Every graphic is intentional. No filler, no fluff.
Made for her
Built around real girls, real fits, real attitudes.
Community first
10,000+ ARI BADDIES and growing. You're not a customer, you're the brand.
The numbers
10K+
Baddies served
100%
Made in India
Mumbai
Home base
Join the movement
Follow us on Instagram @ariwearss for new drops, behind-the-scenes chaos, and baddie energy 24/7. Or join our exclusive ARI BADDIES broadcast community for early access to drops and offers.
Ari Wears is owned and operated by Akanksha Nautiyal, Mumbai, Maharashtra, India.
For queries: astraclothingindia@gmail.com